CLASSICAL MUSIC IN AN AGE OF POP

Greg Sandow

Spring 2009

email me

my website (soon to be updated)

blog on the future of classical music

in-progress online draft of my book, on the future of classical music

 

Class Schedule and Assignments

This schedule might change, depending on how long some of our discussions take. I’ll email all updates.

Note that not all assignments are linked yet. These links are coming.


January 14

Introduction to this course

January 21

                The crisis in classical music

                                reading:

Greg Sandow, Where We Stand: The Classical Music World Today

Marcus Westbury, “Mozart cover bands rake in the moolah” (from the Sydney [Australia] Morning Herald, October 18, 2007)

written assignment for next week, due Tuesday, January 27:

Write a one short paragraph for me, about the subject of next week’s class – why classical music matters, and why you think it should survive. Or maybe you think it shouldn’t! Or doesn’t have to. Write whatever you think. I’ll use your comments to kick off next week’s discussion.

Please email this—and all other written assignments—to me at greg@gregsandow.com. If you’re going to be late with an assignment—not recommended—absolutely let me know in advance.


January 28

What is classical music? Why should it survive?

reading:

some definitions of classical music, and comments about it, from various sources

Kyle MacMillan, “Violinist Zukerman decries sad state of classical music,” Denver Post, November 15, 3007

written assignment, due February 3 (before next week’s class):

Informal short paper, one or two pages. In this paper, I’d like you to answer four questions:

·         What does classical music mean to you personally? Why do you love it? Or (in case you have a more nuanced view) why do you hate it, or feel ambivalent toward it?

·         What does classical music tell you about the world you live in?

·         How does it relate to your life outside classical music?

·         What are you communicating to other people in your performances?

Email this to me, as usual. And of course all of this ties into the subject of our next class. Again, I’ll use your comments to start the discussion.


February 4

Classical music and the rest of our culture

reading:

Dana  Gioia, “The Transformative Power of Art,” commencement address at Stanford University, 2007

Richard Florida, excerpts from The Rise of the Creative Class

Jon Pareles, 2006, Brought to You by You,” New York Times, December 6, 2006

Chris Lee, “The iPod Philharmonic,” Los Angeles Times, December 9, 2007

 Not connecting” (a post from my blog, with comments from readers)

Not connecting (toward a second draft)” (followup to the “Not connecting” post, incorporating readers’ ideas)

written assignment for next week: one or two paragraphs, or simply a short list of ideas. Due February 10, before next week’s class:

What would you do if you ran a public radio station, and you wanted to broadcast more classical music? How would you get people to listen? How could you reach the people Richard Florida and Jon Pareles describe? How could you reach people your own age?

Read the assignments for next week, think about these questions, and come up with some ideas. They might be programming ideas, about programs you could put on the air that might attract more listeners. Or you might have marketing ideas, ways to tell people about the programming, and to make them listen.

Or you might suggest both kinds of ideas, because programming and marketing depend on each other. You can’t succeed with programming if you can’t get people to listen, and you can’t market programming that nobody wants to hear.

Don’t worry if you can’t find perfect answers. These are very hard questions, as you’ll see from the reading. So just try to think of a few new things public radio stations could do, to attract new classical listeners.

Email your ideas to me, and come to class ready to present them.


February 11

Case study: Classical music on public radio

reading:

Samuel G. Freedman, “Public Radio’s Private Guru” (New York Times, November 11, 2001)

David Finckel and Wu Han, “Classical Radio’s Fade-Out” (The New York Times, April 20, 2002)

typical programming for “Evening Music,” the nightly classical broadcast on WNYC, New York’s public radio station

(As you’ll see, this is very radical programming, designed for a young New York audience. It seems to be working.)


February 18

Classical music in the past (1)

reading:

James H. Johnson, Listening in Paris, excerpt from chapter 1, about Baroque opera in Paris [If you find the beginning of this very academic, just skim for a while, until you get to all the juicy stories, about what happened in the audience.]

Some descriptions of performances in past centuries, from various sources

excerpt from a letter Mozart wrote to his father on July 3, 1778, about the premiere of his Paris Symphony

listening:

Mozart, Symphony No. 31, “Paris,” first movement (Academy of Ancient Music; Jaap Schroeder, concertmaster, Christopher Hogwood, continuo.)

Wilhelm Backhaus, a great pianist from the last century, improvises preludes to pieces on his recital programs:

Chopin, Nocturne, Op. 27, No. 2 in D flat (live performance, Lugano, 1953)

Schumann, “Das Abend” (This was recorded at Backhaus’s last recital, which he played in 1969 in Carinthia, Austria. First there’s an announcement from the stage, saying in German that Backhaus isn’t well, and won’t play the scheduled work, Beethoven’s Op. 111 sonata. Instead, he’ll play a short Schumann piece, which we then hear, starting with an improvised prologue.)


February 25

Classical music in the past (2)

reading:

Stendhal, Life of Rossini, chapter 6, “The Impresario and His Theater

listening/video:

Some performances from the past, all showing a kind of freedom and/or ease that musicians once seemed to have, and which (for better or worse) we’re not likely to encounter today. (You might not like some of these.)

Mendelssohn, Violin Concerto, second movement (Joseph Szigeti, violin, with the London Philharmonic Orchestra conducted by Sir Thomas Beecham, recorded in 1933)

Mahler, Adagietto from the Fifth Symphony; Willem Mengelberg conducting the Concertgebuow Orchestra (1926)

Schubert, “Serenade” sung in English by Richard Crooks (1941)

YouTube video:  Toreador Song” from Carmen, sung in Italian by Gino Bechi, from the 1948 film Follie per l’opera (“Mad About Opera”)


March 4, March 11: spring break

March 18

Pop Music

Something to think about for this class. A well-known classical music critic once said to me, years ago, that pop musicians “take no care with what they do.” Do you think this is true? And if it’s not true, why would this well-known critic believe it?

reading:

Peter Guralnick, Sweet Soul Music, excerpt (about an Aretha Franklin recording session)

listen to Aretha Franklin, “I Never Loved a Man (The Way I Love You)”

Clive Thompson, “Sex, Drugs, and Updating Your Blog,” from the New York Times Magazine, May 13, 2007 (about how to promote a pop career all by yourself, on the Web)


March 25

Pop music

reading

Greil Marcus, excerpt from his entry on the Beatles, from The Rolling Stone Illustrated History of Rock & Roll

Lester Bangs, “Astral Weeks” (an example of rock criticism, from Greil Marcus, ed., Stranded: Rock and Roll for a Desert Island)     

listen to Van Morrison’s “Madame George”

read the lyrics

Robert Walser, Running with the Devil: Power, Gender, and Madness in Heavy Metal Music, excerpt (an example of musicological writing about pop music)

listen to Van Halen’sRunnin’ with the Devil”

April 1

Fixing the crisis: What have people tried?

                                reading:

Two Ways of Thinking” (post from my blog)

Karin Brookes, “Rally the Troops: Music Education Advocates Mobilize to Ensure that No Arts Are Left Behind,” Symphony magazine, July-August 2005

Some new things that classical musicians and classical music institutions have tried, assembled from various sources (including my personal experience)

Holland Cotter, “Museums Look Inward for Their Own BailoutsNew York Times, January 11, 2009

Some questions (for this class):

When you read about the new things classical music people have tried, which is your favorite? Why? And when you look specifically at orchestras – at the new things orchestras -- have done, do you see any difference between these and the things museums do?


April 8

Fixing the crisis: New ways to talk about classical music

reading:

three posts from my blog:

"Bad Press Releases"

 "A Bad Caramoor Press Release"

 "How to Write a Press Release"

three introductions to familiar classical pieces, written for the League of American Orchestra's now-defunct "Meet the Music" website:

Anne Midgette, “The Last Hallelujah” (about Handel’s Messiah)

 Joshua Kosman, “How You Like Me Now? (about Prokofiev's Violin Concerto No. 1)

 Elena Park, “The Intimate Ninth” (about Beethoven's Ninth)

listening:

The Ring and I” (introduction to Wagner's Ring, produced and broadcast by WNYC, New York's public radio station).


April 15

Fixing the crisis: Bringing classical music to an audience your own age

reading

three posts from my blog, about performances that reached a young audience:

How to Attract a Young Audience

Happy All Night

Seeing the Future

Clive Thompson, “Sex, Drugs, and Updating Your Blog,” from the New York Times Magazine, May 13, 2007 (you might want to read or skim this again, since it’s obviously relevant to the discussion we’re going to have in class)

listening:

new kinds of classical performance and composing:

Mozart, Violin Concerto No. 3 in G major, K. 216 , third movement, Gilles Apap, violin and conductor, with the Sinfonia Varsovia (1999)

Guillaume de Machaut, Messe de Notre Dame, Gloria; Ensemble Organum (1996)

Schubert, “An die Musik,” Josephine Foster, folksinger and producer (2006)

Michael Gordon, “Light is Calling,” from his album Light is Calling (one of the Bang on a Can composers creates music in a recording studio, as pop musicians do) (2006)

Meredith Monk, Volcano Songs, excerpt

Glenn Kotche, Clapping Music Variations (Kotche is the drummer in Wilco, and also a free jazz improviser and a classical composer. This is his adaptation of Steve Reich’s classic minimalist piece, Clapping Music.)

optional:

Jonny Greenwood, Popcorn Superhet Receiver, live performance at the Wordless Music orchestra concert, January 16, 2008, as broadcast on WNYC. Go here to WNYC’s website, scroll down till you find this piece, and click to listen. (Greenwood is the lead guitarist of Radiohead, and also a composer. He was composer in residence with the BBC in London. They commissioned and premiered this piece. The Wordless Music performance was the American premiere. Greenwood wrote the music for There Will Be Blood, and included parts of this piece.)


April 22 – April 29

Fixing the crisis: Taking one small step

assignment for the next two weeks, to be presented informally in class:

Pick a piece that you’ve performed, and that you really love. Or, if you’re a composer, something you’ve written. Come to class prepared to say why you love this piece. Imagine that you’re talking to people your own age, who don’t usually listen to classical music? What would you say to get them interested?

Be as personal as you like. In fact, the point is to talk about your own thoughts and feelings, about the very personal, individual, even unique reasons why you love the piece you’re talking about. There’s no need to talk about the history of the piece, or its structure, unless these are things that truly excite you. Speak from your heart, in your own way.

written assignments due by e-mail no later than May 13:

take-home exam, which I’ll email to you.

informal three-page paper:

Think about the new culture we talked and read about earlier in the course. Think about any friends you have, who aren’t into classical music.

And now imagine a concert you might give, that could attract a new audience, made up of people your own age, and people who share the culture Richard Florida describes. This could be a solo recital or a chamber performance, or even an orchestra concert or an opera production. And you can give it anywhere you like, with one exception—you can’t give it for a captive audience, of the kind you’d find at a school, for example. You have to attract paying customers.

Describe what you’d do. Where would you give the concert? (It doesn’t have to be in a concert hall.) What music would you play? How would you play it? Would you want to find a performance style that’s unique, and entirely you?

And how would you present the music? What would the concert look and feel like? How would you interest the people you want to attract, people whose way of life is miles away from the classical concert hall?


May 6:  no class — jury week


May 13

Final discussion

take-home exam due

informal paper due